BOULEVARD FAQ

Boulevard Frequently Asked Questions

Why Boulevard? 

Boulevard brings the world’s great art museums and cultural sites to students and enthusiasts anywhere. Partnering with the most recognized museums and global technology companies, Boulevard delivers fully-immersive premium art, architecture and cultural experiences to anyone, anywhere, anytime. Launched in 2013 and highlighted in Forbes as “Netflix for the Arts,” Boulevard is the leading developer of arts-based experiences shared through virtual, augmented, and mixed reality technologies.

Who are we?

Based in New York, Los Angeles and London, Boulevard consists of a group of professional curators, educators and engineers who are deeply committed to partnering with museums and cultural heritage sites to develop arts & culture-based experiences shared through enhanced reality technologies. We have deep roots in our fields of endeavor and as a result, are able to consider the needs of both the arts institutions and the visitor. Our Museum Advisory Board comprises a select group of museum professionals who help us stay close to the pulse of art, culture and education. Our Executive and Advisory Boards are comprised of individuals with exceptional expertise in education, technology, entertainment, e-commerce, and gaming.

In the process of developing each experience, Boulevard collaborates with artists, authors, curators, and educators to create engaging, enriching and innovative content. For example, New York Times best­-selling author and illustrator Neil Gaiman leads Boulevard’s immersive experience at The Courtauld Gallery in London.

How can Boulevard be viewed? 

The Boulevard app offers content in virtual reality via Samsung Gear VR, Oculus Rift with Touch Controllers, Oculus Go, and Google Daydream View. Additionally, Boulevard released its first mixed reality app for Microsoft’s HoloLens in Q3 2017. In Q1 2018, augmented reality will be added to Boulevard’s offerings, and in Q2, a mixed reality on-site museum experience, making Boulevard truly platform agnostic. Whatever the platform, whether virtual, augmented or mixed reality, Boulevard will be there.

How can Boulevard be used in the classroom? 

Boulevard’s immersive experiences offer educators and students the ability to “take field trips” all over the world without leaving school, creating innovative possibilities for learning, fostering student discovery and adding new energy to classroom discussion.

Boulevard encourages close-looking, inquiry and engagement through its customizable user-controlled experiences. Students can actively choose any path, zoom up-close to objects and works of art, explore spaces, wander galleries, and select audio and written content, making it possible to individualize each visit.

On our website, Boulevard provides original, easily downloadable and fully-integrated educational resources for each of its varied museum experiences. Our intent is to furnish instructors with adaptable lesson plans covering a range of subjects and offering multiple interdisciplinary entry points.

Boulevard also offers two in-class labs: Operation Independence (Revolutionary War period) and Operation Lookout (Civil War era), available on Samsung Gear VR and Google Daydream View. These labs are designed to excite students about American history by transporting them “back in time” to collaboratively solve espionage-based puzzles using information gathered from important objects, like the Declaration of Independence.

How does Boulevard capture data? 

We use a variety of photographic, film, and scanning technologies–­­some proprietary, some open source.  Our data capture process combines existing materials provided by our partnering institutions with an on-­site visit requiring minimal disruption or equipment­­–no cords, cables, or special lighting. Boulevard’s strategic partner is Studio Roqovan, who works with us on post­-production and development of VR functionality.

Is Boulevard working with other museums? 

The Company’s 50+ years of industry experience, knowledge and relationships is widely acknowledged, allowing Boulevard unique access to top-tier museums and private collections. Boulevard has cornered the industry by being the go-to content developer for premium arts experiences, and a sought-after developer by the brand-recognized tech platforms with the largest market share.

Boulevard releases new content every 10-12 weeks.

What does the Boulevard app cost? 

At this time, the app is free so that we can garner feedback from users, educators, as well as the arts institutions themselves, and work from and integrate these suggestions, fine­-tuning the app and overall experience.  When we are ready to charge a fee, it will be nominal, in keeping with our mission to democratize the arts.

If you are interested in learning more, please contact us at hello@blvrd.com