Boulevard Arts is the leading developer of arts-based experiences shared through virtual, augmented, and mixed reality technologies. Based in New York and London, Co-Founder and CEO Elizabeth L. Reede, and her all-female team of seasoned curators, educators and creatives are deeply committed to delivering the highest quality fully-immersive art, architecture and cultural experiences to anyone, anywhere, anytime.

 Immersive Offerings

Selections from our AR, VR, and MR experiences

BLVRD Features

BLVRD Features brings you augmented reality experiences about compelling artworks from museums and cultural institutions around the world, informed by the curators, educators, and conservators who know them best. Place iconic paintings, drawings, photographs and more in your space. Get close to these unique objects and open them up to reveal things about history, visual communication, and the creative process that you never even considered.

BLVRD Sketches

BLVRD Sketches brings you engrossing art and culture stories from across the globe and across the centuries, all in augmented reality. Place iconic paintings, photographs, prints, and more in your space and open them up to discover new things about art, ingenuity, and innovation, including fascinating connections between the past and our contemporary world.

Boulevard AR

Explore three fascinating portraits from London’s National Portrait Gallery representing: Sir Henry Unton, a diplomat who lived during the reign of Queen Elizabeth; Dorothy Hodgkin, a pivotal 20th-century chemist and crystallographer; and two creative types from the Victorian era, artist Dante Gabriel Rossetti and poet Theodore Watts-Dunton. Each augmented reality experience offers a window onto a very different time and place in history, and includes special effects enhanced through AR.

Boulevard x ED

Developed with Edmentum, this customized app was designed to align with the publisher’s accredited English 9A and 9B courseware. Its seven arts-based interactive AR activities engage students while fostering an understanding of English Language Arts concepts, such as literary devices, poetic elements, and research and inquiry techniques. Users must have a valid Edmentum Courseware platform login to use Boulevard x ED.

Lighthouse Immersive

Created for Lighthouse Immersive, in conjunction with their Immersive Van Gogh exhibit, which played in over 21 venues across North America, this innovative app offered exclusive content and fresh immersive interactives. The application’s aim was to provide next level engagement and a deeper connection to the artist that would stay with audiences long after they left the venue. Built for iOS and Android, the Lighthouse Immersive app featured two exciting custom-designed activations: Decoding Van Gogh and Search for Van Gogh AR.

Beyond Van Gogh: A Life in Letters

Developed for Paquin Entertainment Group’s Beyond Van Gogh immersive exhibit, and made up of excerpts from dozens of the artist’s poignant letters, this 8-minute virtual reality experience lets Vincent speak for himself. A Life In Letters reveals the depth of Van Gogh’s feelings, his creative process, and how he used art to make sense of his own life and translate the human condition. As Vincent’s own understanding of and connection to the landscape deepens, the user’s environment dynamically transforms from real, to sketched, to painted, and to the vivid, kaleidoscopic palette the artist’s unique perception afforded him. We get a glimpse of the bridge between reality and the world that Van Gogh created for himself and, unknowingly, created in perpetuity for the rest of us.

Boulevard

Comprising seven unique, completely immersive and self-directed experiences, the Boulevard app allows users to explore the collections and temporary exhibitions at different museums in the United States and England in virtual reality. Offerings include: The Rubin Museum: Gateway to Himalayan Art; Turner Contemporary: Grayson Perry: Provincial Punk; Victoria & Albert Museum’s Romance & Nostalgia: Constable, Turner and the British Countryside; MH de Young Museum: Trick of the Eye: 19th-century American Still Life; Turner Contemporary: Helen Frankenthaler: Masterworks; The Courtauld Gallery: Wolfson Room. Several include bonus features that can only be experienced in VR.

Boulevard presents: American Experience

Boulevard presents U.S. history through an exploration of some of Washington, D.C.’s most important national treasures and sites. Seventy-six objects, including paintings, photographs, pamphlets, and other historic documents drawn from the collections of the U.S. Capitol, the National Gallery of Art, the Library of Congress, and the White House, offer users the opportunity to grasp the underpinnings of democracy and the hopes and struggles that have shaped America from the Age of Exploration through the present day.

Boulevard Arts

Created in conjunction with the Interactive Commons at Case Western Reserve for the Microsoft HoloLens, this mixed reality experience brings together an immersive sampling of Impressionist and Post-Impressionist paintings from London’s Courtauld Gallery with several British Museum objects, spanning thousands of years. Users get to place each of these life-sized three-dimensional holographic objects within their environment, study them up close, from all sides and angles, and hear audio from Neil Gaiman.

From the Ground Up: Architecting Hope

Developed with the Smithsonian’s National Museum of African American History and Culture as a complement to their 2018 exhibition: City of Hope: Resurrection City and the 1968 Poor People’s Campaign, this dynamic mixed reality experience provides a powerful lens onto this groundbreaking six-week protest encampment on the National Mall in 1968, which brought together people, including families, from all around the country to fight for basic human rights. Wearing a Microsoft HoloLens, users are immersed in the environment of Resurrection City, as they walk through holographic rows of tents, read slogans and graffiti its residents painted, and glimpse the Reflecting Pool and Washington Monument in the distance. They can hear recollections from some of the Campaign’s organizers and participants, listen to personal testimony and song, and even experience the rains that plagued the encampment for much of its tenure.